Thursday, 28 October 2010

MAKIN JAN MA new winter collection instore x

Introducing Dee, the new character created by fashion label and friend MAKIN JAN MA. Come and see her new winter wardrobe, available now to buy at Swanfield.

Dee is a girl who is easy on the eyes but hard on the heart. She lives with the internal contradictory elements of beauty. Dee is recklessly elegant. She carries around a devil-may-care attitude mixed with an irresistible sweetness. She cries when she is happy. She is impossible to pin down. DEE also stands for Dead End Elimination, for the disregarding of barriers, the endless unfolding of potentiality. Where others see something ugly, Dee finds unexpected beauty. She is the antithesis of herself, with an always-evolving essence. Dee is a million answers to a question that keeps re-writing itself, beautifully inconsistent.

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