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For keeps... x

Keep-Sake is a luxury label whose key philosophy is that fashion should be treasured instead of being forgotten. New to the swan nest, their AW10 collection draws inspiration from the Russian Constructivism movement with bold graphic prints sitting alongside softly tailored pieces. Said GRAZIA this week... "Our new discovery's autumn collection is bursting with elegant yet unique pieces that will really go the distance. They're luxe basics that speak for themselves, like this gorgeous hand-drawn printed silk tee".

Come see for yourself... and meet the designers Alex and Trang who are playing shop today x

MAKIN JAN MA new winter collection instore x

Introducing Dee, the new character created by fashion label and friend MAKIN JAN MA. Come and see her new winter wardrobe, available now to buy at Swanfield.

Dee is a girl who is easy on the eyes but hard on the heart. She lives with the internal contradictory elements of beauty. Dee is recklessly elegant. She carries around a devil-may-care attitude mixed with an irresistible sweetness. She cries when she is happy. She is impossible to pin down. DEE also stands for Dead End Elimination, for the disregarding of barriers, the endless unfolding of potentiality. Where others see something ugly, Dee finds unexpected beauty. She is the antithesis of herself, with an always-evolving essence. Dee is a million answers to a question that keeps re-writing itself, beautifully inconsistent.

http://makinjanma.com/

Swans play shepherdess...

Wool week launch tonight with OUTSIDER x

www.sustainable-fashion.com

Outsider

Outsider, the fashion label that believes that style and quality should be equally important to ethical sourcing and production, launches this Friday at Swanfield Boutique 1.2 Kingly Court in conjunction with the Campaign for Wool. Outsider will be available all week in Swanfield with 10% off all products containing 50% English Wool.

Outsider garments are classically designed, created to be loved season after season. Using up and coming creatives in illustration and graphics wherever possible, this collection is made from the highest quality of sustainable materials. This ethos has brought Outsider much attention in the press, including the Sunday Times Style magazine and The Campaign for wool.

For information on the Wool Campaign please click here.

For more images and the chance to visit Outsider's webshop please click here.

Swanfield in the press

Swanfield and Cecilia Hammarborg featured on page 30 of this weeks Time Out magazine in The style Agenda. Don't forget to pop down to Kingly Court tomorrow night for 10% off Cecilia's coats. Yes Time Out, it is "Winter coat time already!"

Cecilia Hammarborg launch party

Join us at 1.2 Kingly court this Thursday for the shopping event for the AW2010 collection of label Cecilia Hammarborg. Enjoy 10% off and a glass of something bubbly this Thursday, the 7th September.

Cecilia's Ezerin Mac ( pictured above) is the best seller out of this autumn/winter season 2010. A four button mac, belted with a tailored cape & elegant box pleat at the centre back, it is made of the finest Italian wool with a brick-red herringbone pattern.

To see the other coats in Cecilia's collection visit her on-line shop here. Where you can also place an order from the comfort of home.

Whispers from Egypt

A right up on the high tours Egypt blog about designer Katherine Pont and her collection MINE.

A movie for the travelling boutique - The Hoxton St Launch Party

Not so long ago, in a land only a door knock away, the swans played shop in east london for the summer of 2010 and all of our friends came down for the launch party to help us celebrate. Opening it's doors on the 12th of August, Serafina Steer performed at the launch party, and swan original Lily Vanilli was there to sweeten things up with her red velvet cupcakes. Thanks to Static Caravan and Stolen Recordings for granting us permission to feature Serafina's song "Margaton" from Change is good, Change is good" on this short flick, and to Guy Stephens for filming the night.



A nostalgic moment for our designers and friends, and the sprawling warehouse style space of the east, we now have a cosy little nest for the winter at 1.2 Kingly Court, and we are ushering in a new season with yummy arrivals for autumn/winter.

Pop down to see us, beautiful things await x

Electronic Sheep

New to the Swan's nest is fabulous knitwear by designer knitwear label Electronic Sheep. We present for you their AW collection Pipes and Pyramids. A self described voyage of ancient discovery the collection creates imagery inspired from the travels of ancient explorers set out to unearth new and exotic lands.

The wanderlust to the New World by pioneer Sir Frances Drake provides images of exotic fruits, herbs, sea life, native america and of course tobacco pipes. Also inspiration is taken from the iconography of a more modern USA, all of these knitted together, with spots, stripes and tassels.

The tasty treats at Swanfield include knitted triangle scarfs and oversized pieces, beanies berets and bobble hats. These pieces are so wearable with other collections in the Swan's nest. Mix and match with the tassels of Jenny Jenny jewellery or the heritage fabrics from Cecilia Hammarborg's winter coats.

For more information on Electronic Sheep and their collections visit www.electronicsheep.com